Marketing Plans & Why You May Not Need One Marketing Articles | March 21 Cheap Panthers Jerseys , 2009 At first glance, a marketing plan seems to be a no-brainer. Every text book, every do-it-yourself marketing program, every marketing ?expert? will tell you: You?ve got to have one.? But do you?A marke...
At first glance Wholesale Curtis Samuel Jersey , a marketing plan seems to be a no-brainer. Every text book, every do-it-yourself marketing program, every marketing ?expert? will tell you: You?ve got to have one.?
But do you?
A marketing plan ? for all its virtues ? is actually a double-edged sword. Done right, marketing planning will help you define your goals and your target customers; and the plan will provide a roadmap for getting from where you are now to where you want to be. The key phrase in that previous sentence is ?done right?.
Creating a marketing plan ? especially the first one ? is time consuming. It often requires at least a moderate amount of research and it always requires a substantial amount of thinking.
Thinking Wholesale Devin Funchess Jersey , in particular, is something busy business owners often have trouble finding time to do. They?d rather be taking action. And the marketing plan often becomes a huge obstacle standing between the owner and the action.
In most small and even mid-sized companies the reality is that this planning never gets done. Discussions with business owners point to the fact that it?s just too much ? too much time, too much expertise required, too much distraction from activities that directly increase revenue.